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MultiChoice Launches ABEG As A Sponsor Of BBN S6 Title



Multichoice Nigeria has launched an original cellular application, ABEG, as the main sponsor for the 6th season of popular reality TV shows, Big Brother naija.

Launched on September 2020, ABEG is a peer-to-peer social payment platform that allows users to send, request, and receive money quickly, pay goods and services smoothly, and transfer money to friends and family for free. The mobile application is a product of a leading financial technology company, Piggytech Global Limited.

Talking about new partnerships, Chief Executive Officers, Multichoice Nigeria, John Ugbe said: “We are excited to have Abeg on the BBNaija platform for this sixth Season. There’s a strong alignment between our brands’ commitments: Abeg is a young and ambitious fintech company that is passionate about providing payment experiences for its customers just as we are committed to connecting our customers to stories and experiences they enjoy. We believe this new partnership with Abeg will deepen the engagement with our customers and fans of the show even as we look forward to a great season”.

The open call audition for popular reality shows will be announced in time because the show is back for the sixth season later this year.

ABEG is the main sponsor of Big Brother Naija Season 6 and the Sponsor Associate is Patricia.

For more information, visit and follow the Big Brother Naija social media fan pages on Twitter @bbnaija, Instagram @bigbronaija and Facebook

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